There’s a One Day Sale – Every Day


When we arrived in the U.S. 20 years ago, we shipped only the most important personal belongings, a dining room set and some small furniture. That meant that we had to purchase a bed as soon as our belongings arrived and we found an apartment. Luckily, there was a Memorial Day sale on mattresses and we went shopping.

Before you laugh hysterically, you have to be aware that Germany had strict laws on sales back then. There were two two-week sales per year – a winter sale and a summer sale. Exceptions were made for grand openings, anniversaries or store closures. So to me, a sale was a big deal. Nowadays, the laws on sales seem to have eased up and the announcement banners are usually in English.

It didn’t take me long to figure out that U.S. retailers have sales every week or even every day. I don’t even believe the price tags stating a high “regular price” that you actually never pay for the item. I had an experience that confirmed my point when I was looking for a picture frame years ago. Store A had a “sale” price of XX on a frame I liked, but all the frames were dinged. I went to store B where I found the exact same frame at the regular price of XX, the “sale” price of store A.

So if you are worried about missing out on a sale, don’t worry. There will be another one tomorrow or next week.

Photo: Erkaha (


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